How Ready To Drink (RTD) Show State of the Industry?

Demand for convenience in food and drink is at an all-time high. In addition to the already popular ready-to-drink and canned pre-mixed drinks, it seems that the market is becoming more and more interested in disposable drinks that provide some health and wellness benefits. Ready-to-drink consumers are open to experimentation, and the perception of cocktails as premium alcoholic beverages has resulted in many visitors to the show, from both new and existing companies. Overall, this category

has good growth prospects, as younger consumers, in particular, appreciate mixed drinks and cocktails and the convenience that RTD offers them.

Demand for ready-to-drink alcoholic beverages in Romania is greater than for most other types of alcoholic beverages, with ready-to-drink alcoholic beverages predominating. Wines, cocktails and even spirits are now easily found as RTD products. As fast-paced lifestyles shift more and more towards home entertainment, RTD cocktails offer consumers a convenient way to enjoy their favourite alcoholic drinks without having to visit a restaurant or bar. To help die-hard fans and introduce naysayers to the new beverage category, VinePair asked bartenders across the country what RTDs are on their radar.

With increased competition in the ready-to-drink (RTD) shake market and signs of growing interest in other recent blockbusters like hard seltzer, some have questioned whether ready-to-drink shakes can really sustain the level of growth they've been trying to achieve. past. Essentially, ready-to-drink beverages now serve not only as a quick and easy drink or a handy can of alcohol, for example, but also enter the health-conscious territory. Hard sodas and canned cocktails have been two of the biggest trends in the beverage industry in recent years, with sodas, in particular, emerging as a holistic phenomenon picked up by industry leaders like Bud Light and Corona. The abundance of options in the hard seltzer category has led consumers to look for an alcoholic beverage somewhere between soda and sugary mixes.

For example, Argentina's RTDs has launched Meet, a ready-to-drink strong seltzer that consists of sparkling water and fruit juice, with an alcohol content of less than 5%. In addition to packaging similarities, hard seltzers, which make up more than half of the ready-to-drink category, tend to be brewed by breweries and synchronised with a similar ABV. While hard soda appears to be limited to one recipe—soda, flavoured, neutral grain wine—alcohol-based RTDs can be used with flavours and ingredients. 

Since then, the category has exploded, expanding from hard seltzer to canned cocktails and niche products such as soft drinks

and tonic ports. According to external data from NielsenIQ, which ranks malt-based RTDs such as hard seltzer, alcohol RTDs, and wine RTDs as a large category of ready-to-drink products: alcohol-based, ready-to-drink Beverage – Drinking cocktails resulted in growth in the ready-to-eat category of $9.6 billion in both 2020 and 2021.

With increased competition in the ready-to-drink (RTD) shake market and signs of growing interest in other recent blockbusters like hard seltzer, some have questioned whether ready-to-drink shakes can really sustain the level of growth they've been trying to achieve. past. Essentially, ready-to-drink beverages now serve not only as a quick and easy drink or a handy can of alcohol, for example, but also enter the health-conscious territory. 

Nicom Distillery offers a unique product called 'The Perfect Storm' which is a hard sell Ready To Drink (RTD) that is sold in a bottle with a straw. It is a blend of sparkling water and fruit juice, with a hint of alcohol. The company is based in the north of Africa with a factory in the United Arab Emirates and a sales office in New York.