How Ready To Drink (RTD) Show State of the Industry?
Demand for convenience in food and drink is at an all-time high. In addition to the already popular ready-to-drink and canned pre-mixed drinks, it seems that the market is becoming more and more interested in disposable drinks that provide some health and wellness benefits. Ready-to-drink consumers are open to experimentation, and the perception of cocktails as premium alcoholic beverages has resulted in many visitors to the show, from both new and existing companies. Overall, this category has good growth prospects, as younger consumers, in particular, appreciate mixed drinks and cocktails and the convenience that RTD offers them. Demand for ready-to-drink alcoholic beverages in Romania is greater than for most other types of alcoholic beverages, with ready-to-drink alcoholic beverages predominating. Wines, cocktails and even spirits are now easily found as RTD products. As fast-paced lifestyles shift more and more towards home entertainment, RTD cocktails offer consumers a convenien...